You have award-winning bottles and a story worth telling. But you're drowning in disconnected tools just to take an order, ship it legally, and keep your club members happy. PourPath replaces ShipCompliant, WooCommerce Subscriptions, Klaviyo, and six other tools with one platform built for wine — so you can focus on the vineyard, the tasting room, and getting known.
You're paying for ShipCompliant, a WooCommerce plugin stack, an email platform, and a shipping tool — and none of them talk to each other. PourPath is one platform. One login. One bill.
Coupons, gift cards, referrals, carrier routing, heat protection, batch labels
Built for Beverage
Not a generic shopping cart with wine bolted on
PourPath was built around the way wineries actually operate — permits, allocations, vintage tracking, carrier agreements, club billing cycles, and the compliance checks that happen before every shipment leaves your dock.
S
Compliance Engine
Know which states you can ship to before you take the order. 50-state DTC rules checked at checkout. License expiry alerts at 60, 30, and 7 days. Auto-generated filings.
C
Wine Club Management
Set up your tiers, assign allocations, and let billing run on schedule. Members can skip, pause, swap wines, or update payment — without calling you.
D
DTC Commerce
Take orders online with age verification, compliance checks, and adult signature delivery. Heat-routed shipping in summer. Gift orders handled cleanly.
M
Marketing Automation
Welcome new buyers, recover abandoned carts, announce allocations, and win back lapsed customers — automatically. See exactly which emails drive revenue.
P
Production Tracking
Track every lot from harvest through barrel to bottle. Know which vineyard block, which tonnage, which barrel — and connect that story to the customer who buys it.
T
Trade Portal
Give your restaurant and retail accounts their own login with wholesale pricing. They submit POs, you fulfill. Sommelier kits ship on request — not on voicemail.
The Hard Part, Handled
Compliance is the hardest problem in wine commerce
Every state has different rules. Permits expire. Laws change mid-quarter. PourPath checks every order against current DTC regulations before you capture payment — so you never ship a bottle you shouldn't.
"We cannot ship to Utah, but you may pick up at our tasting room or purchase from a licensed retailer in your state."
Every blocked order gets a human-readable explanation, a reason code, and a rule reference. No black-box denials. The SolarScore lesson applied.
State coverage dashboard shows licensed, pending, and blocked states with revenue exposure per state. License renewal alerts fire at 60, 30, and 7 days before expiry.
Operational Intelligence
Five AI probes that run your operations
The Gang of 5 monitors, analyzes, and acts across every domain of your beverage business. Each probe reports to StellarView Fleet Command.
ComplianceIQ
State law monitoring, order validation, auto-filing, license tracking
Commander: Aegis
CommerceEngine
Order fulfillment, carrier routing, inventory alerts, label generation
Commander: Titan
ClubIntel
Member health scores, churn risk, allocation readiness, MRR tracking
Harvest packets, inventory forecast, provenance chain, vineyard data
Commander: Nexus
Customer Zero
From goat farm to gold medal to running platform
Deodora Wine — a 850-case estate winery in Petaluma Gap, California. 99-point Riesling. Double Gold Medal. And until PourPath, a beautiful website with every button dead.
"We had a world-class wine and a website that couldn't take an order."
Doug & Judy — Founders, Deodora Wine
Deodora's 2019 Riesling scored 99 points and won Double Gold. Their Pinot Noir was acclaimed by critics. But their website was static HTML. Join Club? Dead button. Book a Tasting? Contact form that went nowhere. Buy Wine? No checkout.
PourPath gave them compliance-checked DTC shipping to 6 states (and counting), a wine club with 47 active members generating $9,400 MRR, automated allocation billing, and a trade portal serving restaurants across California and Florida.
$9,400
Monthly Recurring Revenue
47
Active Club Members
98.7%
Compliance Rate
6
Licensed States
Inside the Platform
Every screen built for how you actually work
No generic e-commerce dashboards adapted for wine. Every view — from compliance checks to club allocations to carrier routing — was designed around how wineries operate day to day.
1
Dashboard
2
Catalog
3
Orders
4
Compliance
5
Wine Club
6
Promotions
7
Shipping
8
Marketing
9
Customers
10
Analytics
Architecture
Built on StellarView Fleet
PourPath runs on the StellarView platform. Each winery is a galaxy. Space Lake ingests compliance data, carrier rates, harvest packets. The ingestion engine gathers. The probes analyze. Fleet Command orchestrates.
Space Lake
Bronze/Silver/Gold data pipeline. Compliance rules, carrier rates, harvest packets classified and promoted.
Ingestion Engine
TTB permits, state ABC data, carrier APIs. Declarative configs, zero custom code per source.
Fleet Command
Multi-tenant operations. Every winery monitored. Probe health, MRR, compliance alerts across the fleet.
JOEY Pipeline
Medallion architecture. Raw data to scored intelligence. Customer LTV, club health, compliance risk.
Ready?
Your wine deserves better than WooCommerce
You built something worth buying. PourPath makes sure people can actually buy it — legally, reliably, and at scale.
